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Archive for the ‘Publishing’ Category

In days gone by–in other words, about a decade ago–an author could expect to have a given book run for a few years, if that long, and then disappear. The only exceptions were books that the publisher decided to make into bestsellers. Soon enough, though, the only place to find many books were used bookstores.

But now that these are widely available:

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no, wait, I meant these:

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and the like–yes, now that so many are carrying around devices that can store books by the thousands or even more, if they’re willing to have their books stored by someone else–someone who is making lists of everything you buy and read–where was I going with this?

Ah, the point I’m making is that now that books are widely available in digital form, there’s no reason for anything to go out of “print.” Books can be stored in hard drives for transfer at any time, and with print-on-demand becoming respectable, even paper copies can be cranked out whenever anybody wants one.

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But with every new thing comes a new set of problems. In those days of auld lang syne, authors like Dan Brown and E. L. James mercifully disappeared after a momentary flash in the pan. But now, literary zombies can continue sucking the brains of their readers forever. Or am I talking about vampires? At any rate, mindless soul-sucking creatures that don’t die in the light, but glow a faint hue of sparkly and whose dialogue wouldn’t challenge the abilities of the New York telephone directory to thrill will be with us until we’re all living in Panem and don’t have time to read anyway. This means that every time readers go looking for a book, there will be many more than there were the last time.

So what’s an author to do? Leading a revolution to ban all books but the ones I write is one option. But that’s not likely to go over too well, especially since we authors are a cantankerous lot, and readers have the annoying habit of wanting a diversity of styles, genre, and subject matter.

Given the changes in technology and the field of publishing, I’ve reached the following conclusions:

1. Publishers must change or die.

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Mene, mene, tekel, upharsin, as the writing on the wall declared. Publishers have been weighed in the balance and found wanting. They don’t promote books, except those by authors who are already famous. They are stuck in a world in which a book had to be handed from one person to the next, instead of being copied in an instant. Their business models treat books like boxes of cereal, when in fact books are today more like Internet memes.

2. Authors must produce quality work.

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Yes, I know that lots of bad books get cranked out, many of them given away. But I hope that the reading public will come to its senses and realize that spending a little money for something that’s been well written and then edited is worth the expense.

3. Books must be promoted in new ways.

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You can’t rely on putting ads in magazines and on librarians recommending your book. Eyeballs are on YouTube, Facebook, Twitter, blogs (such as this one with its many viewers like you), and other places that Charles Dickens never imagined when he sold novels in serial form. No one’s waiting at the docks for the next chapter to arrive from England.

But there is good news. The cost of all this digital publishing and marketing is low. Time and talent are the keys these days. So what’s the secret?

One thing is to exploit the fact that searching for what you want is as easy as putting something on-line. That is, searching is easy if the thing you want is tagged with enough terms that make finding it possible. If I want a book about the Sahara desert, yours just so happens to be about that, you’d better indicate that your book covers sand, the desert, the Sahara, Libya, Egypt, Algeria, Morocco, Mogambo, a guy named Dirk Pitt, and some rivers that have been dry a long time. No matter how tangential, tag it. Even throw in Dirk Benedict if you figure it will help.

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Another thing is to get yourself on popular websites that allow comments with linking to more of you and make a name for yourself. I’ve found The Huffington Post to be a good place to practice this, especially since I can work in the occasional link to my blogs in what I say there.

Oh, but you want more, don’t you? Recall how I said it was cheap? That doesn’t mean free. I also said it takes time and talent, and that is for sale. My company, Oghma Creative Media, has a plan for you, a plan designed to make promotion successful and a whole lot easier.

Or you can just buy my books. That’s cheaper.

Crossposted on Greg Camp’s Weblog and Oghma Creative Media.

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As a writer and editor, I have to acknowledge a reality about the publishing world: There are a lot of crappy books that people buy. I’m talking to you:

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This raises the question of why an author would bother with trying to write a good book. What’s the point? You don’t have to get a publisher to release your work these days, and some well-known authors got their start through non-traditional means. I’m talking to you:

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But is the answer that marketing matters and quality doesn’t?

Well, marketing is certainly important. We know about this guy

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because his work was produced in the licensed theaters of his day. He got a following by becoming known in the approved channels. Now, though, there are hundred of thousands of books published every year, so the ones that get put in front of the most potential readers are the ones more likely to sell. The problem is finding ways to get your book distinguished from the herd.

Of course, a lot of readers don’t care about good writing. Thus the sales of the books pictured above. Instead, they want a racy story with lots of plot. But if you set out to write a book that will appeal to the masses, what you’re doing is no better than playing the lottery. The masses, being fickle, are likely to love what you’re writing only when someone else writes it. One year it’s vampires that everyone wants, while the next it’s teenagers with swords, but who knew before the fact that it wasn’t going to be talking cats or rock drummers who solve crimes when they’re not bursting eardrums?

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Besides, it’s not the poor quality of the writing that makes a book sell. Yes, writing at a sixth grade reading level may help, but clunky dialogue and flat characters aren’t a guarantee for success. Look at it this way: The people who read only for the wild plot aren’t going to reject your book if you also write well, but good readers will appreciate your efforts.

There is more to this. I would like to be remembered as having written something worth reading. In the Nicomachean Ethics, Aristotle quotes a saying from the Greek lawmaker Solon to the effect that we should count no one as happy until after the person has died. The meaning of that was that we can’t judge the totality of a life before it’s finished. I’d like people to read what I’ve written long after I’m gone and to regard it as good. Yes, I’d also like to make a lot of money by writing, but as I said, that’s a wish, not a goal. We cannot plan to write a bestseller.

And that’s why it’s good to write the best work you can. Then you may need an editor and a promoter to polish and sell your book. As always, keep reading, keep writing, and keep submitting.

Or you can just be happy that your mother likes what you write.

Crossposted at Oghma Creative Media.

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